The announcement moves only when the audience does.
Audience-powered launches
Don’t announce it.Unlid it.
Turn a product drop, album, trailer, lineup, or company announcement into a launch people participate in and share.
Start free for 25 people. Scale when the moment grows.
Every action is real. One person, one contribution, measurable referrals.
One linkfor the complete audience
Live milestonesat 25%, 50%, 75% and 100%
Referral attributionsee who makes the launch move
Final conversionsend attention to the next action
What the mechanic createsAnticipation in.
Anticipation in.
Participation out.
Unlid turns a static announcement into a living campaign—giving the audience a reason to join, return, and bring someone else.
Every contribution makes collective progress tangible.
Personal links turn participation into measurable sharing.
The complete reveal releases the destination at peak attention.
One launch engineCreate the anticipation.
Create the anticipation.
Let the audience carry it forward.
Build the campaign
Add the final announcement, milestone teasers, audience goal, and the action that appears at completion.
Rally one audience
Share one link. Every unique participant unlocks progress and receives a personal reason to bring someone else.
Release the payoff
Milestones keep attention alive until the final media, message, and destination are released at 100%.
Use casesDifferent worlds.
Different worlds.
One participation engine.
Explore how Unlid adapts to product drops, music, film, live events, hospitality, and internal team moments.
Built for teams. Felt by audiences.Campaign control
Campaign control
without the corporate feeling.
Run high-capacity reveals, understand how participation spreads, and keep the public experience focused on the moment—not the software behind it.
Plan a larger campaignEvery reveal should lead
somewhere worth waiting for.
End with an invitation, announcement, RSVP, product page, registration link, video, or any destination you choose.