UNLID
For brands · a one-week closed test

Don’t announce the drop.Let them unlock it.

One URL. The crowd joins free. Studio shows unique joins, which channel they came from, and whether they opened the finale. Start with 25 people this week — not a public night.

Crowd joins free.

You buy capacity in advance. Nobody in the room is billed.

Unique people, not hits.

The same device counts once. Recap numbers are join counts.

Tagged links.

WhatsApp, Instagram, website, QR, email — Studio credits the channel.

Prepaid.

A busy hour cannot surprise-invoice you. Credits do not expire.

How it works

Cover the visual. Share one link.

Twenty minutes to publish. No app for the audience. No white-label project before you have seen a recap.

01

Upload the launch visual

Product, lineup, album, invitation, or announcement. Blocks stay covered until people join. Lock the defining pieces until the finale if you want.

02

Share tagged links

Copy the WhatsApp link for the group, the Instagram link for Stories, the website button for the shop, a QR for the room. Same campaign, separate credit.

03

Read the Studio recap

Unique joins, finale clicks, website-button joins, top channel, share-to-join funnel, optional CSV of consented contacts.

What you hand the team

Four numbers. Not a dashboard login.

After the hour, open Studio and send these: unique joins, finale clicks, website button, top channel. That is the leave-behind from the night — the same recap a marketing lead can paste into Slack.

  • Milestone teasers at 25 / 50 / 75%

    Included
  • Referral links on every device

    Included
  • Finale button — Shop, Listen, Watch, Book

    Included
  • Join button on your own site

    Included
  • Name, phone, email CSV

    If collected
  • Dodo invoice / merchant of record

    On paid packs
The first week

A closed room. Then decide.

Do not book a public 10,000-person night for the first try. Run this with your team or a small community. If the recap is useful, the next drop can be public.

  1. Day 1Sign in at unlid.app. Pick Brand product drop. Upload artwork you already have.
  2. Day 2Publish a 25-person reveal. Copy the WhatsApp and Instagram tagged links from Studio.
  3. Days 3–5Share with a closed group only. We can sit on WhatsApp for the hour if you want us there.
  4. Day 6Open Studio. Unique joins, channels, finale clicks, optional CSV.
  5. Day 7Keep it, kill it, or plan a public drop. No contract required to start.
What a first test costs

Start free. Contacts if you want them.

Anonymous or name-only uses the pack price. Tick the box for name, phone, and email at $1 each. Viewers never get billed. Paid packs are one-time; credits do not expire.

Closed testFree

25 people. Enough for a team dry-run this week.

Launch pack$10

100 people. A small community or store list.

Contacts$1

Per opted-in person, only if you collect them.

Larger than 10,000 people is a scoped quote — Mega Launch. Full public pricing lives on /pricing.

Brand rider · not an SLA

What this booking is not.

As available

A live page can slow or interrupt. Keep your own Instagram / WhatsApp / site as a fallback. There is no automatic make-good invoice. Refunds follow a 30-day review, not an automatic refund.

Capacity is prepaid

The published goal is the ceiling you bought. Viewers who do not join are not billed. Two phones can count as two people.

You own the list

Campaign copy and artwork stay yours. Consented contacts export as CSV and may only be used for the purpose shown on the join form.

Out of scope

No white-label domain, no WhatsApp or SMS blast from Unlid, no guaranteed rank prizes, no 99.9% uptime credit.

Questions brands actually ask

Straight answers.

Do people need an app?

No. They open one link in the browser they already have. WhatsApp, Instagram, email, QR, or your site all land on the same campaign.

Can this sit on our website?

Yes. Two lines of code put a live Join button on Shopify, WordPress, or any page. The lid still opens on Unlid.

Who owns the contact list?

You do. Names, phones, and emails collected with consent are visible only to the signed-in campaign owner and export as CSV. Unlid does not sell that list.

Who takes payment?

Dodo Payments is merchant of record. Unlid never stores card numbers. Invoices and eligible refunds go through Dodo.

Can we start this week without a public launch?

Yes. The first test is a closed 25-person room — your team or a small community. Scale the next drop only if the recap is useful.

Is there an SLA?

No. Unlid is provided as available. Do not use it as the only channel for a legally required announcement, ticket delivery, or safety notice.

Next step

Run the closed test. Then decide.

Sign in, publish a 25-person reveal with your artwork, and share the tagged WhatsApp link with your team. Write to hello@unlid.app if you want us on the hour.